About Us

Company Vision

Our vision is to offer a seamless remote optometry solution to build resilience in the provision of eye-care while disrupting the traditional one instrument one exam in store delivery model. Providing multiple exams on a single cloud-based platform gives universal accessibility with a software as a service (SaaS) delivery model dramatically reducing capital expenditure

The IbisVision platform is intended for use by qualified eye-care professionals to whom it will prove invaluable.

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The Team

Mark Roger

CEO

Mark Roger provides a wealth of experience in commercial and strategic development having managed, consulted and acted at executive and non executive director level for numerous IT companies over the last 12+ years.

Justin Birley

Chief Operating Officer

Justin has over 20 years of sales, marketing and business development experience in pharmaceuticals & medical devices. He has spent the last 5 years working as a Business Development Director in the Scottish SME community within a number of start up companies, creating commercial opportunities for products and services in the UK and globally. Justin has a specific interest in med-tech solutions.

Mel Berwick

Commercial Director

13+ years board level sales and account management experience in the commercial environment with global brands. Spending the last 3 years working in the Health informatics and medical SaaS space.

Peter Estibiero

Technical Project Analyst

20 years board-level experience in early stage biotech and medtech companies; technical and commercial roles taking technology from concept to market including over six years in ophthalmic medical device development.

Laura Hillhouse

Marketing Manager

Laura is an experienced marketing professional who has built and implemented marketing strategies for multiple businesses with particular expertise in the start up space. With a skill set that includes Marketing Strategy, Social Media management and Content Marketing.

Mr David Teenan

Board Member & Clinical Adviser

An experienced ophthalmic surgeon, Mr. David Teenan has performed more than 41,000 procedures including LASIK and LASEK, with specialist interests in cataract and refractive surgery, cornea and external diseases. He is the UK Medical Director of the Optical Express International Medical Advisory Board (IMAB) and is registered with the General Medical Council (GMC) and the Ireland Medical Council (IMC).

Tobias Stone

Non Exec Board Member

Tobias Stone is a startup founder and angel investor. He is a professional board director sitting on the board of a range of startups, and a portfolio director at Deepbridge Capital. He sits on the smart London board, advising the mayor of London, and has a PhD on designing tech accelerators and innovation programs.

Michiel Smith

Non Exec Board Member

Michiel is an experienced Non-Executive Director and informal investor. He is the Gatekeeper of Apollo Informal Investments and currently a Non-Executive Director with several different start ups. He was born in the Netherlands where he obtained a master's degree in Financial Business Economics and a post-graduate master in Financial Analysis. After completing his studies, he worked as an Equity Analyst, covering the retail, leisure and transport sectors. He was also responsible for setting up the Socially Responsible Investment methodology within the Rabo Bank Group

Our Partners

Our Expert Advisors

Dr Blair Donaldson

Blair is the founder of IbisVision and an honorary consultant at Aberdeen Royal Infirmary and honorary senior lecturer at Aberdeen University.

Simon Berry

Specialist Optometrist at Sunderland Eye Infirmary, Member of Clinical Research network and current editor of the online academic journal Clinical Optometry